B2B WHITE LABEL eCOMMERCE
Simplifying Procurement
and Supply Chain
B2B WHITE LABEL eCOMMERCE
Simplifying Procurement
and Supply Chain
B2B WHITE LABEL eCOMMERCE
Simplifying Procurement
and Supply Chain
MY ROLE
MY ROLE
Experience Designer
Experience Designer
Experience Designer
Research, planning and execution.
Research, planning and execution.
Research, planning and execution.
Visual direction and UI Design
Visual direction and UI Design
Visual direction and UI Design
Style Guide
Style Guide
Style Guide
Prototyping
Prototyping
Prototyping
Manage a team of two designers.
Manage a team of two designers.
Manage a team of two designers.
🤔 BUSINESS CHALLENGE
🤔 BUSINESS CHALLENGE
How might we simplify catalogue viewing and custom ordering through the website?
How might we simplify catalogue viewing and custom ordering through the website?
How might we simplify catalogue viewing and custom ordering through the website?
Only
Only
Only
10%
10%
10%
of buyers are contacting for order and queries due to non availability of product catalogue
of buyers are contacting for order and queries due to non availability of product catalogue
of buyers are contacting for order and queries due to non availability of product catalogue
Nearly
Nearly
Nearly
80%
80%
80%
purchase orders have to be created after multiple discussions over mail.
purchase orders have to be created after multiple discussions over mail.
purchase orders have to be created after multiple discussions over mail.
About
About
About
75%
75%
75%
customers constantly had to connect on mail to check the order status.
customers constantly had to connect on mail to check the order status.
customers constantly had to connect on mail to check the order status.
🤔 UX CHALLENGE
🤔 UX CHALLENGE
How might we build trust and better showcase the deals on our app?
How might we build trust and better showcase the deals on our app?
How might we build trust and better showcase the deals on our app?
01. Design should be scalable across devices.
01. Design should be scalable across devices.
02. Design should be localizable across countries.
02. Design should be localizable across countries.
03. Design should be simple for 35-50 years age group.
03. Design should be simple for 35-50 years age group.
DEFINE
DEFINE
Themes and Implications
Themes and Implications
Themes and Implications
01
01
01
Trust
Trust
Trust
Greater visibility and engagement required to build trust and drive conversion.
Greater visibility and engagement required to build trust and drive conversion.
Greater visibility and engagement required to build trust and drive conversion.
03
03
03
Support
Support
Support
Post-ordering ease, access to support and retailer advice present opportunities for differentiation.
Post-ordering ease, access to support and retailer advice present opportunities for differentiation.
Post-ordering ease, access to support and retailer advice present opportunities for differentiation.
02
02
02
Simplification
Simplification
Simplification
Journey simplification can be amplified by re-sequencing, simpler communication and intuitive experience.
Journey simplification can be amplified by re-sequencing, simpler communication and intuitive experience.
Journey simplification can be amplified by re-sequencing, simpler communication and intuitive experience.
04
04
04
Customization
Customization
Customization
Greater flexibility for the customer will increase engagement with the tools that will eventually help the business to grow.
Greater flexibility for the customer will increase engagement with the tools that will eventually help the business to grow.
Greater flexibility for the customer will increase engagement with the tools that will eventually help the business to grow.
the FINAL DESIGN
the FINAL DESIGN
Perfecting the ordering experience
Perfecting the ordering experience
Perfecting the ordering experience
DESIGN OPS
Design is more than pixels
Design is more than pixels
01
01
01
Impact of design handoff on product quality
Impact of design handoff on product quality
This project taught me the importance of focusing on the way the designs are handed off to the developers. With the new design system, the development time reduced significantly and also contributed to a positive collaborative experience between the teams.
This project taught me the importance of focusing on the way the designs are handed off to the developers. With the new design system, the development time reduced significantly and also contributed to a positive collaborative experience between the teams.
This project taught me the importance of focusing on the way the designs are handed off to the developers. With the new design system, the development time reduced significantly and also contributed to a positive collaborative experience between the teams.
02
02
02
Importance of a proper knowledge transfer
Importance of a proper knowledge transfer
With the tight timelines, we cannot lose on efficiency. This is when I along with my team scheduled regular connects to clean and arrange all the files we have for an effective knowledge transfer when the time comes.
With the tight timelines, we cannot lose on efficiency. This is when I along with my team scheduled regular connects to clean and arrange all the files we have for an effective knowledge transfer when the time comes.
With the tight timelines, we cannot lose on efficiency. This is when I along with my team scheduled regular connects to clean and arrange all the files we have for an effective knowledge transfer when the time comes.
impact
impact
Positive results and much more to do
Positive results and much more to do
Positive results and much more to do
300k+
300k+
300k+
orders placed on the application.
orders placed on the application.
orders placed on the application.
32%
32%
32%
increase in website ordering over 6 months post revamp
increase in website ordering over 6 months post revamp
increase in website ordering over 6 months post revamp
120%
120%
120%
decrease in time to order (average of 5 products from add to cart until order confirmation)
decrease in time to order (average of 5 products from add to cart until order confirmation)
decrease in time to order (average of 5 products from add to cart until order confirmation)
More Projects
More Projects
